National Sales, Account Executive (Marketing)
The E.W. Scripps Company is hiring for an Account Executive for National Sales. They will drive revenue growth and provide account management of Scripps' expanding multi-market direct response and pay-for-performance general market retail accounts.
Focus on selling Scripps' enterprise portfolio, with emphasis on linear broadcast, digital and CTV inventories.
WHAT YOU'LL DO:
Manage accounts in multiple markets with various national agencies.
Submit weekly performance reports to buyers to manage client expectations throughout the campaigns.
Identify, develop and grow national broadcast revenue through developing relationships with national/ agencies and advertisers through sales-side platforms integrated with agency demand-side platforms.
Work with national/ advertisers to respond to their availability and rate requests, keep them informed of Scripps offerings and market trends.
Develop strong and mutually valuable relationships with key national/political agencies and advertisers.
Track sales activity Key Performance Indicators (KPI's) to exceed ad sales revenue and profit goals.
Work alongside sales product leadership to roll out revenue-generating products, data and services through sales channels to achieve sales goals and objectives.
Negotiate advertising rates with new and existing accounts to maximize share of revenue.
Upsell/cross-sell digital & CTVC inventories to generate incremental revenue.
Prepare and present marketing proposals utilizing qualitative and quantitative research.
Perform client services, including but not limited to avail presentations, account management reconciliation, credit and collections, package preparations.
Perform other duties as assigned.
WHAT YOU'LL NEED:
BS/BA in related discipline preferred or equivalent years of experience
Generally 3+ years of experience in related field preferred
WHAT YOU'LL BRING:
Established relationships with national advertisers and their agencies
A strong understanding of television and national advertising trends is desired
An understanding of CTV and digital sales encouraged and highly desirable
Ability to effectively manage a sales pipeline by engaging national accounts and agencies including face-to-face sales, calling on national accounts and agencies and promoting/selling concepts to agencies and customers
Strong negotiation skills
Strong interpersonal communication skills
Strong presentation skills
Highly organized and able to manage high volume accounts
Excellent analytical skills
Proficient in Microsoft Office applications
Proficient in Wide Orbit Traffic and Wide Orbit Media Sales preferred
Proficient in broadcast Pay for Performance (P4P) sales model highly desired
ADDITIONAL REQUIREMENTS:
Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.
#LI-SM2
#LI-Remote
COMPENSATION RANGE:
Annual Salary: $105,000.00 - 120,000
ADDITIONAL BENEFITS:
A career path to grow your professional experiences
Full medical, dental and vision benefits, as well as certain other health and wellness benefits
Retirement savings plan with company match
Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.
If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.
SCRIPPS' COMMITMENT TO A CULTURE THAT CREATES CONNECTION:
At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.
ABOUT SCRIPPS:
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation's largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps' long-time motto is: “Give light and the people will find their own way.”
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.
