Content Strategy Manager, Lifestyle (Creative Design)
Reports to: Director of Content Strategy
Brands: Country Living and The Pioneer Woman
Why This Role?
We're looking for a creative, curious, and data-savvy Content Strategy Manager to help shape the future of two beloved Hearst Magazines Lifestyle brands: Country Living and The Pioneer Woman. If you're passionate about how audiences discover and engage with content—and excited to experiment, optimize, and think strategically—you'll thrive in this role.
About the Team
At Hearst Magazines, we create media that moves minds, products and ideas. Backed by a collaborative, supportive culture and a commitment to bold, original work, we're not just shaping the future of media—we're redefining how people connect, engage and experience the world around them. Join us and be part of shaping what's next.
- Lead and execute the SEO strategy for both brands, focusing on growing high-value engagement and conversion (e.g., affiliate commerce, newsletter signups, memberships).
- Collaborate with editorial leaders to develop and refine daily, weekly, and monthly content plans that generate meaningful engagement across site, newsletters, and social/video platforms.
- Monitor industry trends and real-time news to identify timely and relevant content opportunities—always backed by audience insights.
- Translate performance data into clear, actionable strategies across commerce, subscriptions, and audience development.
- Use tools like Google Analytics, Looker, SEMrush, SimilarWeb, and others to assess performance, identify gaps, and develop smart, testable experiments.
- Facilitate ongoing SEO and content strategy training across teams and act as an internal ambassador for best practices.
- Lead regular cross-functional meetings to share insights, track experiments, and celebrate wins with editors and leadership.
- Partner with stakeholders across affiliate commerce, ad sales, product, engineering, and marketing to support new initiatives and refine existing strategies.
Must-Haves:
- 3+ years of experience in content strategy, with a focus on both technical and editorial SEO
- Proficiency with SEO tools and analytics platforms, including Google Discover, Google Analytics, Google Search Console, and SEMrush
- Comfortable working with data and turning insights into content strategies
- Excellent organizational and project management skills, with the ability to prioritize and meet deadlines
- Strong written and verbal communication skills, with a collaborative and inclusive mindset
- A growth-oriented approach and a curiosity about digital audience behaviors
Nice-to-Haves:
- Familiarity with AI tools and platforms for content optimization
- Knowledge of affiliate commerce and/or membership strategy
- Coding experience (e.g., Python, JavaScript)
- Personal interest in food, home, or lifestyle content
- Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
- Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
- Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
- Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
- Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
- Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
Compensation: The base salary for this role is between $74,000 - $89,000. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.
Location: This role is currently based in the NYC office at least 3 days a week. No remote option.
Equal Employment Opportunity Statement: Hearst Magazines is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
