Social Media Manager (Finance)
The Social Media Manager role will facilitate the publishing and creation of content for our corporate social media channels. You'll also be responsible for quality assurance across all social channels and will lead the employee advocacy program for social media. You'll be pivotal in translating how our investments in AI, the Equifax Cloud, and our differentiated data assets are shaping the future. Your work is critical in showcasing our innovation and customer-first approach to a global audience. The position reports to the Social Media Director, operating in close coordination with Corporate Communications, Enterprise Content, Talent Acquisition and regional Social Media teams.
This sole-contributor position works from our state-of-the art global headquarters located in Midtown Atlanta, with the flexibility to work remotely two days a week. (This is NOT a fully-remote role)
What you'll do :
- Manage social media marketing channels
- Analyze user engagement, social media post metrics, and conduct competitor and content analysis
- Use advanced social media analytics tools to facilitate issues management and understand trends
- Build and manage a proactive social content calendar that aligns with brand campaigns, cultural moments, and community engagement opportunities
- Manage and grow our employee advocacy program for social media across the enterprise
- Manage corporate social media processes and training documentation requirements
- Bachelor's degree in English, journalism, communications, public relations, marketing, or a related field
- 3-5+ years of experience in content development, professional writing, social media and/or public relations
- Strong writing skills with the ability to adjust voice and approach for a variety of audiences, including social media
- Keen attention to detail, knowledge of AP Style, and a deadline driven approach to content creation
- Ability to work collaboratively in a team based environment within a heavily matrixed organization
- Proficiency with Google Workspace including Gmail and Google Drive, Slides, Sheets, Docs and Calendar
- Experience with Sprout Social or other social media publishing tools
- Paid Social or paid media experience
- Managing the social media presence of senior leaders and management
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