Account Executive, KERO (Personal Services)
Are you ready to help local businesses thrive through innovative advertising solutions? As an Account Executive at KERO in Bakersfield, CA, you'll connect businesses with their customers through compelling multi-platform advertising campaigns. You'll serve as a trusted advisor to clients, creating customized solutions that deliver real results across broadcast television, OTT video, search strategies, social media, digital display, and email targeting.
WHAT YOU'LL DO:
Sell advertising solutions to local and regional businesses and advertising agencies
Apply the Scripps Sales Process to analyze customer needs and develop customized advertising solutions that provide returns on investment
Facilitate customers' ability to leverage our full array of digital marketing options
Independently prospect, secure appointments, perform needs analysis, develop solutions, present and close sales to develop new business
Use ratings data, qualitative information, and market trends to negotiate program ratings and advertising rates
Serve as a trusted advisor with clients, provide best-in-class customer service, grow accounts, and gain referrals
Perform client services including media avail negotiations, presentation preparation, copywriting, and collection of revenue
Effectively manage your sales funnel using CRM systems, monitoring and achieving key performance indicators
Contribute to creative campaign development through client communication, storyboard creation, and production assistance
Build and maintain strong client relationships, including entertaining prospective and existing clients
Perform routine administrative functions including makegood resolution, CRM updates, and communication with sales leadership
WHAT YOU'LL NEED:
BS/BA in related discipline preferred or equivalent years of experience
Generally, 2+ years of proven sales success is preferred
Experience in strategic account management, broadcast ratings, and digital execution preferred
Driving required. Valid Driver's License, good driving record, and ability to provide proof of insurance with the company-required insurance limits
WHAT YOU'LL BRING:
Highly self-motivated and goal-focused mindset
Creative and innovative thinking abilities
Strong influencing, selling, and upselling skills
Effective teamwork and collaboration skills
Very strong analysis and data interpretation abilities
Exceptional verbal and written communication skills
Outstanding presentation abilities in various settings
Strong time management and organizational skills
Proficiency with Microsoft Office (Word, Excel, and PowerPoint)
Working knowledge of Google Office and virtual conferencing platforms
WORK ENVIRONMENT:
Typical office and client sites
WHERE YOU'LL LIVE, WORK AND PLAY:
Bakersfield offers the perfect blend of urban amenities and small-town charm in California's Central Valley. As the 9th largest city in California, you'll enjoy a lower cost of living compared to coastal cities while still being just a short drive from Los Angeles, the Sierra Nevada mountains, and beautiful beaches. The city boasts a rich cultural scene with the historic Fox Theater, Bakersfield Museum of Art, and a thriving local music tradition known as the "Bakersfield Sound." Outdoor enthusiasts will appreciate nearby recreational opportunities at Lake Isabella, the Kern River for whitewater rafting, and hiking trails in the surrounding mountains. With a diverse and growing economy, excellent schools, and a warm community spirit, Bakersfield provides an ideal setting for both professional growth and quality family life.
#LI-SM2 #LI-Onsite
COMPENSATION RANGE:
Annual Salary: $50,000.00 - $55,000.00
WHAT WE'LL OFFER:
Extensive Scripps Sales Process training
Uncapped sales commission
Monthly allowance for mileage and cell phone
A career path to grow your professional experiences
Full medical, dental and vision benefits, as well as certain other health and wellness benefits
Retirement savings plan with company match
Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.
If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.
SCRIPPS' COMMITMENT TO A CULTURE THAT CREATES CONNECTION:
At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.
ABOUT SCRIPPS:
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation's largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps' long-time motto is: “Give light and the people will find their own way.”
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.
